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Case Study 3: Rapid Intercity Delivery for a Food Delivery App
Client
- Intercity Food Delivery App
Objective
- Provide fast, temperature-controlled delivery of perishable food items like biryani, sweets, fish, and meat to customers in different cities.
Challenges
- Ensuring the freshness and quality of diverse perishable items during transit.
- Meeting a strict delivery timeframe of 12 to 15 hours to maintain customer satisfaction.
- Coordinating logistics across multiple cities while managing different storage requirements for various food types.
Approach
- Custom Insulated Packaging: Designed specialized packaging solutions to keep perishable items fresh and at the required temperature. Packaging was tailored to different food categories, ensuring optimal storage conditions.
- Next Flight Out Service: Utilized a next-flight-out strategy to minimize transit time. Shipments were picked up from the warehouse, restaurant, or kitchen, transported to the DTDC Origin Hub, and then to the airport for immediate transport to the destination city.
- Dedicated Control Tower: Implemented real-time tracking and monitoring through a control tower, providing end-to-end visibility and updates. This allowed for immediate intervention if any issues arose during transit
- Efficient Last-Mile Delivery: Coordinated seamless transfer from the destination city airport to the local DTDC office, ensuring prompt last-mile delivery to the end customer.
Outcome
- Successfully delivered all perishable food items within the 12 to 15-hour delivery window.
- Maintained the integrity and freshness of food products, enhancing the customer experience.
- Enabled the food delivery app to expand its service offering and reach, facilitating reliable intercity delivery for its users.
Impact
- This operation demonstrated DTDC's ability to handle the complexities of intercity food logistics, providing the food delivery app with a robust and reliable solution to meet customer demands for fresh and fast food delivery across multiple cities.